Our dealer network is an essential cog in the structure of Featherlite. We regularly engage our dealers and keep them abreast with the latest developments in the furniture and design industry, and also of course the company itself.
The Featherlite Dealers meet 2015 was special for many reasons. This year saw us complete 50 years in delivering excellence in the industry. The meet witnessed a trip down memory lane, with video presentations illustrating the last 50 years of Featherlite, followed by various insights into the fibre of the Featherlite work culture – digital marketing, product highlights, logistical coordination, sales, online systems, factory design, and more.
Featherlite started franchising the brand for the first time in 1985 with our first dealerships in Hyderabad, Pune and Bangalore. Ever since, our relationship with the dealers remained amiable and we now have 54 dealerships spread across India. The Dealers Meet of 2015 was remarkable a success, as it marked the coming together of various wings of the Featherlite conglomerate. Here are some highlights from the event.